Privacy & Cookies Policy

Last updated: 27/07/2026

Linora Aesthetics respects your privacy and is committed to protecting your personal information.

This notice explains what information we collect, why we use it, and the rights available to you.

Linora Aesthetics is the data controller responsible for your personal information.

Address: The Old Pumping Station, Great Northern Terrace, Lincoln, LN5 8HN
Telephone: 07415 074221
Email: info@linoraaesthetics.co.uk
ICO registration number: ZB494378

Depending on how you interact with us, we may collect:

• your name, date of birth and contact details; 
• appointment and payment information; 
• medical history, medication and allergies; 
• treatment concerns, consultation notes and consent forms; 
• treatment records, aftercare and review information; 
• clinical photographs, skin analysis or scalp assessment information; 
• emails, messages, enquiries, feedback and complaints; 
• website activity, device information and cookie preferences; 
• marketing preferences. 

Medical information and clinical photographs are treated as confidential health information.

We use your information to:

• respond to enquiries; 
• arrange and manage appointments; 
• assess treatment suitability; 
• provide consultations, treatment and aftercare; 
• maintain accurate clinical records; 
• process payments; 
• communicate about your appointments and care; 
• respond to concerns or complaints; 
• meet professional, insurance, financial and legal requirements; 
• improve our services and website; 
• send marketing where you have agreed to receive it. 

We will not sell your personal information.

We process personal information where it is necessary to:

• provide a service you have requested; 
• take steps before providing a service; 
• meet a legal or professional obligation; 
• operate and protect the clinic; 
• provide appropriate clinical care; 
• respond to or defend legal claims. 

We rely on consent for optional activities such as marketing communications, non-essential cookies and public use of patient photographs.

You may withdraw consent at any time. However, should your photographs be a part of a specific contract (i.e. Model Consent), it will not be possible to remove content from online platforms. This will not affect processing that has already taken place.

Your medical history, consultation notes, treatment records, consent forms and clinical photographs form part of your confidential patient record.

Clinical photographs may be used to assess suitability, plan treatment and monitor progress.

Consent for clinical photography does not give Linora permission to use your images publicly.

Marketing photographs, videos, testimonials or case studies require separate, explicit consent. You may decline without affecting your care.

We may share information with trusted providers where necessary to deliver and manage our services.

These currently include:

• FacesConsent for patient records, medical forms and consent; 
• Pabau during and following our planned system migration; 
• GoDaddy for website hosting and website enquiries; 
• payment-processing providers; 
• email, messaging and secure cloud-service providers; 
• prescribing professionals, pharmacies or clinical providers where relevant; 
• insurers, accountants, legal advisers and professional bodies; 
• emergency services or authorities where disclosure is required. 

During our migration from FacesConsent to Pabau, patient records may be transferred securely between the two systems.

Service providers may only use personal information for the purpose for which they have been engaged.

Our website uses cookies and similar technologies to operate correctly, remember visitor preferences and understand how the website is used.

We use:

• Essential cookies for website operation, security and recording your privacy preferences. 
• Google Analytics to understand website traffic and visitor activity. 
• Meta Pixel to measure advertising performance and understand actions taken after viewing our Meta advertising. 
• TikTok Pixel to measure advertising performance and understand actions taken after viewing our TikTok advertising. 
• GoDaddy technologies used to host, secure and operate the website. 

Essential cookies may operate automatically because they are required for the website to function.

Analytics and advertising technologies are non-essential and should only operate after you have provided consent through our cookie-preference banner. You can accept, reject or change your preferences at any time through the cookie settings available on the website.

We keep personal information only for as long as reasonably necessary.

Clinical records may be retained to meet patient-safety, professional, insurance and legal requirements.

Financial information is retained according to tax and accounting obligations.

Marketing information is kept until you unsubscribe or withdraw consent.

Information that is no longer required will be securely deleted, destroyed or anonymised.

We use reasonable physical, technical and organisational safeguards to protect your information.

Access is limited to people who need the information to carry out their role.

Although no electronic system can be guaranteed to be completely secure, we take appropriate steps to prevent unauthorised access, loss, alteration or disclosure.

Depending on the circumstances, you may have the right to:

• access the information we hold about you; 
• correct inaccurate information; 
• request deletion or restriction; 
• object to certain uses; 
• receive certain information in a portable format; 
• withdraw consent; 
• complain about how your information has been handled. 

Some rights are subject to legal, clinical and professional record-keeping requirements.

To exercise your rights, contact:

info@linoraaesthetics.co.uk

We may ask you to confirm your identity before responding.

We may send information about Linora treatments, skincare, events or clinic updates where you have agreed to receive it or where permitted by law.

You can unsubscribe at any time.

Marketing consent is separate from treatment consent and does not affect your care.

Linora Aesthetics does not provide elective aesthetic treatment to anyone under the age of 18.

We do not knowingly collect information from children for the purpose of providing elective aesthetic treatment.

Please contact us first if you have concerns about how your information has been used.

Email: info@linoraaesthetics.co.uk
Telephone: 07415 074221

You also have the right to raise a complaint with the Information Commissioner’s Office.

We may update this Privacy Notice when our services, systems or legal responsibilities change.

The latest version will be published on this page with the updated date.